Creating a new website is labour intensive and time-consuming. It is also a labour of love, and you want all of your hard work to be rewarded with success. You need to make sure everything goes well on your website launch date so that the most important features are up and running when your visitors arrive. For this reason we always recommend the following seven tips to our clients.
These seven tips from Webby Design will help you create an effective website and increase your ranking on search engines.
1. USE CALL TO ACTION.
A well-designed website with compelling content is ineffective without calls to action. It’s important to place CTAs on nearly every page.
2. ADD ANALYTICS.
If you don’t add analytics before your website launches, you won’t have the ability to measure web traffic and glean other insights from day one.
3. CREATE A COMING SOON PAGE.
Build anticipation and create user engagement before your website launches. You can create an attractive Coming Soon page to give users information about your business in advance.
4. APPLY SEO BEFORE THE WEBSITE LAUNCH.
Ranking on search engines matters, because 95% of people don’t search beyond the first page. Incorporating search engine optimization before you launch your site saves time and resources later.
5. USE HTTPS PROTOCOL.
The HTTPS protocol encrypts data between a server and a client, creating a secure connection and protecting your users’ data. Google also uses HTTPS as a ranking factor for websites. Sites with HTTPS show increased traffic and reduced bounce rates.
6. PICK YOUR LAUNCH DATE WISELY.
Launching over the weekend or the day before a holiday is a bad idea because you might not be able to resolve technical issues that arise. Your development team may not be available, and you’ll miss the opportunity that the weekend or holiday presents. It’s better to make your launch a gradual process so you can monitor issues as they occur.
7. CREATE REDIRECTS.
If you’re replacing your current website with a new one, it’s important that search engines understand the changes you’re making. Managing website redirects when you’re creating a brand-new website can seriously affect your site ranking and traffic. A 301 redirect ensures that your popular pages retain their high rankings.
We will Help you launch your website without serious oversights.
Your new website will be a labour of love and you want all of your hard work to be rewarded with success. We will make sure everything goes well on your website launch date so that the most important features are up and running when your visitors arrive.
The appearance of your website is extremely important, but the design aspect is only one portion. It is important to make sure that the back-end functions are set up for ultimate success and run well. By implementing the seven tips above you can make sure that you have the most important tools in place. Once these are all in place you can focus on the important things, like fulfilling user expectations and growing your business right from the day of the launch.
If you have a website project that you would like to discuss with us get in touch, we are here to help.
Tel: 01534 880900