The ‘Why Before You Buy’ is the Key to Connecting With Customers

Entrepreneur Magazine   •   November 2016

“Consumers value different types of information when they make buying decisions. Primary information consists of the critical basics like price, availability of the product or service and business location. Secondary information provides more context around the business and its offerings by satisfying additional questions or needs consumers may have. It includes testimonials, reviews, offers, photos or videos, and is typically obtained later in a search process.”

Allison Checchi explains how understanding your customer is the key to targeting further business.
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